The market opportunity
How many people need this?
The low-sodium market isn't a niche — it's one of the largest underserved consumer segments in the world. And it overlaps with another.
89%of US adults exceed sodium recommendations daily
119.9MUS adults have high blood pressure
1.39Badults worldwide have hypertension
1.89Mannual deaths worldwide from excess sodium
280M+Americans must restrict sodium
155M+Americans must restrict sugar
589Madults with diabetes worldwide
39.2%of US adults with diabetes also have chronic kidney disease
Figures as published on naturesgoldenfire.com, citing CDC, WHO and AHA reporting.
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